How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works

How To Market Your Music More Effectively

Knowing how to advertise your music is considered to be THE most important thing that you can do for your music business as well as your music career as a whole. You know it’s something that must be handled and when you’re not making efforts to learn how to market your music better then you should know that, at the very least, nothing serious will ever happen in your music business career.

The first thing to ask yourself is if you’re currently managing the most basic elements of a highly effective music marketing campaign.

What do After all by this?

To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, if you plan on making a name for yourself in the music industry it is critical to realize you’ll be investing many your personal money and time into your music career. If you’re certain your absolute goal would be to mold your music talents into a true “music business” and you also have no doubts concerning the career path you’ve chosen… then you’ll wish to be as efficient and productive since you can possibly be.

Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, asking for the sale is occasionally handled effectively but tends to be approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one and even two of these key components without the essential third element in a music advertising campaign won’t generate maximum returns for enough time invested. This just isn’t how to market music effectively.

music Don’t get me wrong, getting your name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s really much better than not doing anything at all, but imagine how much more effective you’d be if you went to work on all these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.

The Solution To Ineffective Music Marketing

The bottom line is that whenever you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it is critical to discipline yourself to focus on the elements that are most productive for your music business growth. Broken down in an easy to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message in their mind. All you do should create a knowledge for you and your music constantly. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years to come.

Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the original groundwork and you have made your audience aware of just what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you care about them. That you’re here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you personally.

Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to spend their money and buy your stuff and the others of one’s music marketing processes will flow and flourish so much easier.

Yes! It’s Easier Said Than Done

I recognize that it’s better to talk about these things than it is to make them happen in your career but this is what the music business is all about so incorporating these procedures into your music business campaign is a must, or you simply won’t last long enough to make dent in the music world.

And that’s not what we want for your music career… is it?

Again, it could seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend a lot of time on creating awareness and connecting together with your audience but then fail to ask for the sale. Or you’ll require the sale solution to often and forget about connecting with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and execute a couple of music marketing, but if you are not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect to you on a deeper level. Without connection, there is no sales and without sales, you do not have a music business.

Don’t BELONG TO the Marketing Music Business Trap

You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to send out nowadays. These press releases are posted and delivered to my inbox on a daily basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Just do it… admit it. You’ve probably sent out something like this yourself at once or another.

Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you stack up a headline like this against my 3 step process. Start to see the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it does not connect and that my friend is a no no. It’s 100% self interested and sadly, it will fail each time it’s used.

Fans and media see through this. All the band wants may be the money. For a few unknown reason the band is expecting us to at once over to the link included in their press release and click on the buy button. But where’s the bond? What about the awareness we are in need of BEFORE they require the sale?